
In every industry you will see some people who are the most well-known and highly valued among their peers.
Not only are 1) experts in their craft, but also, they operate with 2) a sense of self. 3) Their reputation precedes them!
You always have an eye on them, where they go, what they read, and even
where they eat.
If they create a post, you read it or you follow the link to see the thread of information they are sharing.
They are someone who is seen for what they are curious about … what they are passionate about, and you are interested in their opinion even if you are not aware of this consciously.
You track their movements, what’s next for them, what are they up to now.
They are good at what they do, no doubt.
They are so natural. It seems they are fearless about sharing what they do.
They are interviewed in newspapers, television, and radio.
They write posts, articles, plans that people clamour to read.
But more importantly, they are visible. They have talks in little gatherings and once in a while you see them giving talks at large conferences.
They are simply seen as expert in their space.
And most importantly, when they talk, you can hear it in their voice and see it in their presence that they are enjoying every bit of what they do.
Mastery is the combination of knowing the craft, knowing yourself, and having gained the reputation.
The intention of this book Level Up is to guide you to be seen as the master of your craft and to be of service for what you can offer.
Book is action-based!
Have fun :)
Shirin
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